{"version":"1.0","provider_name":"Invictus Lead Generation Ltd","provider_url":"https:\/\/www.invictus-lead-generation.de\/en","author_name":"admin","author_url":"https:\/\/www.invictus-lead-generation.de\/en\/author\/ppxadmin\/","title":"B2B-Marketing-Trends 2018 - Invictus Lead Generation GmbH","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"uNMdgxGRLu\"><a href=\"https:\/\/www.invictus-lead-generation.de\/en\/b2b-marketing-trends-2018\/\">B2B Marketing Trends 2018<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.invictus-lead-generation.de\/en\/b2b-marketing-trends-2018\/embed\/#?secret=uNMdgxGRLu\" width=\"600\" height=\"338\" title=\"&#8220;B2B-Marketing-Trends 2018&#8221; &#8212; Invictus Lead Generation GmbH\" data-secret=\"uNMdgxGRLu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.invictus-lead-generation.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.invictus-lead-generation.de\/wp-content\/uploads\/2021\/08\/Blog_beitrag_Marketingtrends.jpg","thumbnail_width":800,"thumbnail_height":800,"description":"B2B-Marketing wird von Jahr zu Jahr komplexer. Kommunikation \u00fcber digitale Kan\u00e4le ist seit Jahren in der Gesch\u00e4ftskundenkommunikation etabliert, die Verbreitung von Inhalten \u00fcber soziale Kan\u00e4le er\u00f6ffnet immer gr\u00f6\u00dfere, messbare Chancen. Aktuelle Zahlen best\u00e4tigen, dass B2B-Websites im Vergleich zu B2C-Seiten mehr als ein Drittel mehr Traffic \u00fcber soziale Medien erzielen. Marketer haben dabei nicht mehr nur Neu- und Bestandskunden im Fokus, auch im B2B-Umfeld werden neben Media Relations neue Multiplikatoren wichtiger."}