{"id":12643,"date":"2026-02-18T13:35:37","date_gmt":"2026-02-18T12:35:37","guid":{"rendered":"https:\/\/www.invictus-lead-generation.de\/?post_type=lexikon&#038;p=12643"},"modified":"2026-02-18T13:37:46","modified_gmt":"2026-02-18T12:37:46","slug":"lead-generation","status":"publish","type":"lexikon","link":"https:\/\/www.invictus-lead-generation.de\/en\/lexikon\/lead-generation\/","title":{"rendered":"LEAD GENERATION"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Leadgenerierung<\/strong>\u00a0(auch Lead Generation) bezeichnet im Marketing und Vertrieb den Prozess, systematisch Interessenten zu gewinnen, die ihre Kontaktdaten freiwillig hinterlassen und potenziell Kunden werden k\u00f6nnen.<\/p>\n<h2 id=\"definition-und-ziel\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-editorial font-bold text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Definition und Ziel<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Leadgenerierung umfasst alle Ma\u00dfnahmen, mit denen Unternehmen potenzielle Kunden identifizieren, deren Interesse wecken und Kontaktdaten erfassen, etwa \u00fcber Formulare, Newsletter-Anmeldungen oder Downloads. Ziel ist der Aufbau einer\u00a0<strong>qualifizierten<\/strong>\u00a0Datenbasis, die im weiteren Vertriebsprozess (Lead Nurturing, Sales Funnel) in zahlende Kunden \u00fcberf\u00fchrt werden kann \u2013 besonders im B2B-Umfeld und bei erkl\u00e4rungsbed\u00fcrftigen Angeboten.<\/p>\n<h2 id=\"ablauf-der-leadgenerierung\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-editorial font-bold text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Ablauf der Leadgenerierung<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Typische Schritte sind: Aufmerksamkeit erzeugen (z.\u202fB. \u00fcber SEO, Content-Marketing, Social Media, Suchmaschinenwerbung), Interesse vertiefen (z.\u202fB. durch Whitepaper, Webinare, Fallstudien) und abschlie\u00dfend Kontaktdaten einsammeln. Anschlie\u00dfend werden Leads bewertet, qualifiziert und an den Vertrieb \u00fcbergeben, der sie weiterbearbeitet und idealerweise in Kundenbeziehungen \u00fcberf\u00fchrt.<\/p>\n<h2 id=\"methoden-und-kanle\" class=\"mb-2 mt-4 [.has-inline-images_&amp;]:clear-end font-editorial font-bold text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Methoden und Kan\u00e4le<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Wichtige Methoden sind Content-Marketing, Suchmaschinenoptimierung, Suchmaschinenwerbung, Social Media Marketing, E\u2011Mail-Marketing, Landingpages, Lead-Magneten sowie Messen und Events. Im B2B-Bereich spielen besonders LinkedIn, Fachportale, Webinare und gezielte Kampagnen eine gro\u00dfe Rolle, um Entscheider in Unternehmen anzusprechen und hochwertige Leads zu generieren<\/p>\n","protected":false},"parent":0,"template":"","class_list":["post-12643","lexikon","type-lexikon","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEAD GENERATION - Invictus Lead Generation GmbH<\/title>\n<meta name=\"description\" content=\"Leadgenerierung\u00a0bezeichnet den Prozess, systematisch Interessenten zu gewinnen, die ihre Kontaktdaten freiwillig hinterlassen und potenziell Kunden werden k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invictus-lead-generation.de\/en\/wp-json\/wp\/v2\/lexikon\/12643\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEAD GENERATION - 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