{"id":719,"date":"2021-08-26T13:00:00","date_gmt":"2021-08-26T13:00:00","guid":{"rendered":"https:\/\/relaunch.invictus-lead-generation.com\/?post_type=lexikon&#038;p=719"},"modified":"2025-05-28T12:54:10","modified_gmt":"2025-05-28T11:54:10","slug":"crm","status":"publish","type":"lexikon","link":"https:\/\/www.invictus-lead-generation.de\/en\/lexikon\/crm\/","title":{"rendered":"Customer Relationship Management"},"content":{"rendered":"\r\n<h2 class=\"\" data-start=\"133\" data-end=\"189\">Was ist ein CRM? \u2013 Kundenbeziehungen effektiv managen<\/h2>\r\n<p class=\"\" data-start=\"191\" data-end=\"403\">In einer zunehmend digitalen und wettbewerbsintensiven Gesch\u00e4ftswelt wird der Aufbau und die Pflege starker Kundenbeziehungen immer wichtiger. Genau hier kommt CRM ins Spiel \u2013 aber was ist ein CRM eigentlich?<\/p>\r\n<p data-start=\"191\" data-end=\"403\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"11668\" class=\"elementor elementor-11668\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f118916 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f118916\" data-element_type=\"section\" data-e-type=\"section\" id=\"kontaktform\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce0f580\" data-id=\"1ce0f580\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74e464 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"f74e464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;zielorientiertes Marketing?&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Sie wollen<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">zielorientiertes Marketing?<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Starten Sie Ihr Projekt mit uns!<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0d1793 elementor-button-align-start elementor-widget elementor-widget-global elementor-global-1157 elementor-widget-form\" data-id=\"7d0d1793\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"11668\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7d0d1793\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Invictus Lead Generation GmbH\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b9a34fa elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b9a34fa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWobei k\u00f6nnen wir helfen?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b9a34fa]\" id=\"form-field-field_b9a34fa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Wobei k\u00f6nnen wir helfen?\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVor- & Nachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Vor- &amp; Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_09c67a4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_09c67a4\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefonnummer\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_09c67a4]\" id=\"form-field-field_09c67a4\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telefonnummer\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erstgespr\u00e4ch vereinbaren<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\r\n<h3 class=\"\" data-start=\"405\" data-end=\"425\">Was ist ein CRM?<\/h3>\r\n<p class=\"\" data-start=\"427\" data-end=\"670\">CRM steht f\u00fcr Customer Relationship Management \u2013 auf Deutsch: Kundenbeziehungsmanagement. Der Begriff beschreibt sowohl die strategische Ausrichtung auf den Kunden als auch die dazu eingesetzten Tools, allen voran die CRM Software.<\/p>\r\n<p class=\"\" data-start=\"701\" data-end=\"991\">Ein CRM System ist eine Softwarel\u00f6sung, mit der Unternehmen Kundenkontakte systematisch erfassen, analysieren und steuern k\u00f6nnen. Es unterst\u00fctzt Vertrieb, <a href=\"https:\/\/www.invictus-lead-generation.de\/leistungen\/performance-marketing\/\">Marketing<\/a> und Kundenservice dabei, Kundendaten zentral zu speichern, Interaktionen zu dokumentieren und Prozesse zu automatisieren.<\/p>\r\n<p class=\"\" data-start=\"993\" data-end=\"1195\">Beispiel: Wenn ein Interessent eine Anfrage stellt, kann der Vertrieb mithilfe des CRM Systems den Kommunikationsverlauf nachvollziehen, Angebote erstellen und Folgeaktionen planen \u2013 alles an einem Ort.<\/p>\r\n<h3 class=\"\" data-start=\"1197\" data-end=\"1266\">Im Vergleich zu herk\u00f6mmlichen Datenbanken<\/h3>\r\n<p class=\"\" data-start=\"1268\" data-end=\"1616\">W\u00e4hrend klassische Datenbanken nur isolierte Informationen speichern, geht ein CRM System weit dar\u00fcber hinaus. Es verkn\u00fcpft Kundendaten mit Interaktionen, Kaufverhalten, Support-Anfragen und Marketingma\u00dfnahmen. Dadurch entsteht ein 360-Grad-Blick auf den Kunden, der f\u00fcr individuelle Kommunikation und personalisierte Angebote unerl\u00e4sslich ist.<\/p>\r\n<h3 class=\"\" data-start=\"1618\" data-end=\"1643\">Was ist eine CRM Software?<\/h3>\r\n<p class=\"\" data-start=\"1645\" data-end=\"1754\">CRM Software ist das Werkzeug zur Umsetzung einer erfolgreichen CRM-Strategie. Sie bietet Funktionen wie:<\/p>\r\n<ul data-start=\"1756\" data-end=\"1978\">\r\n<li class=\"\" data-start=\"1756\" data-end=\"1782\">\r\n<p class=\"\" data-start=\"1758\" data-end=\"1782\">Kontaktdatenverwaltung<\/p>\r\n<\/li>\r\n<li class=\"\" data-start=\"1783\" data-end=\"1816\">\r\n<p class=\"\" data-start=\"1785\" data-end=\"1816\">Vertriebs-Pipeline-Management<\/p>\r\n<\/li>\r\n<li class=\"\" data-start=\"1817\" data-end=\"1852\">\r\n<p class=\"\" data-start=\"1819\" data-end=\"1852\">Lead-Scoring und Nachverfolgung<\/p>\r\n<\/li>\r\n<li class=\"\" data-start=\"1853\" data-end=\"1893\">\r\n<p class=\"\" data-start=\"1855\" data-end=\"1893\">E-Mail- und Kampagnenautomatisierung<\/p>\r\n<\/li>\r\n<li class=\"\" data-start=\"1894\" data-end=\"1937\">\r\n<p class=\"\" data-start=\"1896\" data-end=\"1937\">Service-Tickets und Helpdesk-Management<\/p>\r\n<\/li>\r\n<li class=\"\" data-start=\"1938\" data-end=\"1978\">\r\n<p class=\"\" data-start=\"1940\" data-end=\"1978\">Auswertungen und Berichte (Dashboards)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p class=\"\" data-start=\"1980\" data-end=\"2070\">Je nach Anbieter kann CRM Software als On-Premise-L\u00f6sung oder cloudbasiert genutzt werden.<\/p>\r\n<h3 class=\"\" data-start=\"2072\" data-end=\"2106\">Was hei\u00dft CRM f\u00fcr Unternehmen?<\/h3>\r\n<p class=\"\" data-start=\"2108\" data-end=\"2363\">Was hei\u00dft CRM konkret f\u00fcr den Gesch\u00e4ftsalltag? Kurz gesagt: Mehr Struktur, bessere Zusammenarbeit und eine effizientere Kundenansprache. Teams arbeiten mit denselben aktuellen Daten, vermeiden doppelte Kommunikation und erkennen Potenziale schneller.<\/p>\r\n<p class=\"\" data-start=\"2365\" data-end=\"2512\">Erfolgreiches CRM hilft nicht nur, bestehende Kunden besser zu betreuen, sondern auch, Neukunden gezielt zu gewinnen und langfristig zu binden. Die Antwort auf die Frage \u201eWas ist ein CRM?\u201c l\u00e4sst sich so zusammenfassen: Es ist ein zentrales Instrument zur Pflege von Kundenbeziehungen \u2013 strategisch wie technisch. Ob kleines Unternehmen oder Gro\u00dfkonzern: Ein gut implementiertes CRM System verbessert die Kundenbindung, steigert die Effizienz und schafft echte Wettbewerbsvorteile.<\/p>\r\n","protected":false},"parent":0,"template":"","class_list":["post-719","lexikon","type-lexikon","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein CRM? | CRM System &amp; CRM Software einfach erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Was ist ein CRM? Bedeutung von CRM Systemen &amp; Software. 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