{"id":487,"date":"2021-05-01T08:09:00","date_gmt":"2021-05-01T08:09:00","guid":{"rendered":"https:\/\/relaunch.invictus-lead-generation.com\/?p=487"},"modified":"2024-09-17T13:35:35","modified_gmt":"2024-09-17T12:35:35","slug":"privacy-shield-gekippt-unternehmen-muessen-sofort-handeln","status":"publish","type":"post","link":"https:\/\/www.invictus-lead-generation.de\/en\/privacy-shield-gekippt-unternehmen-muessen-sofort-handeln\/","title":{"rendered":"Privacy Shield struck down \u2013 companies must act immediately"},"content":{"rendered":"

The \u201ePrivacy Shield\u201c data protection agreement between the EU and the USA has been history since 16 July 2020. The level of data protection in the USA is not adequate by EU standards, according to the European Court of Justice (ECJ). The \u201ePrivacy Shield\u201c served in most cases as the basis for data transfer to the USA as a so-called \u201ethird country\u201c. According to the GDPR, the processing of personal data outside the EU is prohibited if there is no adequate level of data protection in so-called \u201cthird countries\u201d (Art. 44 to 49 GDPR).<\/p>\r\n\r\n\r\n\r\n

\u201eThe ruling has significant implications for the exchange of data between companies and the USA,\u201c Dieter Kempf, President of the Federation of German Industries, told the dpa. \u201eI regret the ruling of the European Court of Justice. The question to be clarified was actually about how private consumers deal with platforms.\u201c However, all companies that transfer personal data to the USA must now act urgently. This affects almost EVERY company \u2013 small and medium-sized enterprises are alarmed!<\/p>\r\n\r\n\r\n\r\n

Data transfers to the USA on the basis of the Privacy Shield are now unlawful. The supervisory authorities have already announced that there will be no grace period (cf. decision of the DSB of 28.07.2020,\u00a0https:\/\/www.datenschutzkonferenz-online.de\/media\/pm\/20200616_pm_schrems2.pdf<\/a>).<\/p>\r\n\r\n\r\n\r\n

Our customers in Germany and Austria must act immediately to comply with data protection regulations. Companies that relied solely on the Privacy Shield agreement now have a problem. They must either switch to another legal basis with their contractual partner, such as the EU Standard Contractual Clauses. In most cases, EU Standard Contractual Clauses will be suitable, although these do not offer any guarantee of permanent admissibility. The ECJ has not declared these to be invalid.<\/p>\r\n\r\n\r\n\r\n

He simply states that when using EU Standard Contractual Clauses, it must also be checked whether enforceable rights and effective remedies actually exist in the third country concerned. Alternatively, those affected must adjust the data processing. This means, for example, changing the provider or encrypting or anonymising the data. As a first step, we recommend creating a list of all US services, software providers and service providers used and ascertaining whether personal data of users is transferred to them. Then the provider\/tool must be changed.<\/p>\r\n\r\n\r\n\r\n

The services concerned are primarily:<\/p>\r\n\r\n\r\n\r\n

Web Design<\/strong><\/p>\r\n\r\n\r\n\r\n

Google Maps, Google reCAPTCHA, Google Web Fonts, Adobe Fonts<\/p>\r\n\r\n\r\n\r\n

Advertisements<\/strong><\/p>\r\n\r\n\r\n\r\n

Google Ads, AdSense, Conversion & DoubleClick<\/p>\r\n\r\n\r\n\r\n

Facebook Pixel<\/p>\r\n\r\n\r\n\r\n

Email marketing<\/strong><\/p>\r\n\r\n\r\n\r\n

ActiveCampaign, Mailchimp<\/p>\r\n\r\n\r\n\r\n

Video conferencing<\/strong><\/p>\r\n\r\n\r\n\r\n

Google Hangouts, Google Meet, GoToMeeting, Microsoft Teams, Skype, Zoom<\/p>\r\n\r\n\r\n\r\n

social media<\/strong><\/p>\r\n\r\n\r\n\r\n

Facebook Connect and Plugin, Twitter, Instagram, Tumblr, LinkedIn, Pinterest Plugin<\/p>\r\n\r\n\r\n\r\n

Tracking<\/strong><\/p>\r\n\r\n\r\n\r\n

Google Analytics<\/p>\r\n\r\n\r\n\r\n

Hosting<\/strong><\/p>\r\n\r\n\r\n\r\n

Shopify, Squarespace, Weebly, Wix<\/p>\r\n\r\n\r\n\r\n

And the use of\u00a0WhatsApp Business\u00a0<\/strong>are therefore also no longer permitted in B2B with immediate effect.<\/p>\r\n\r\n\r\n\r\n

Fines and warnings are conceivable and possible, as are sanctions by data protection authorities. Unfortunately, the entire situation is open-ended, and for anyone who wants to be on the safe side, we recommend looking for alternatives as soon as possible.<\/p>","protected":false},"excerpt":{"rendered":"

The \u201ePrivacy Shield\u201c data protection agreement between the EU and the USA ceased to be valid on 16th July 2020. The level of data protection in the USA is not sufficient according to EU standards, according to the European Court of Justice (ECJ).<\/p>","protected":false},"author":1,"featured_media":488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dsgvo"],"yoast_head":"\nPrivacy Shield gekippt: Unternehmen m\u00fcssen jetzt handeln<\/title>\n<meta name=\"description\" content=\"Nach dem Aus des Privacy Shield sind Unternehmen gefordert, ihre Daten\u00fcbermittlung in die USA schnell anzupassen, um DSGVO-konform zu bleiben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invictus-lead-generation.de\/en\/wp-json\/wp\/v2\/posts\/487\" \/>\n<meta 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