{"id":845,"date":"2021-02-09T14:58:00","date_gmt":"2021-02-09T13:58:00","guid":{"rendered":"https:\/\/relaunch.invictus-lead-generation.com\/?p=845"},"modified":"2024-09-17T12:07:51","modified_gmt":"2024-09-17T11:07:51","slug":"b2b-content-marketing-agentur-kompletter-leitfaden-2021","status":"publish","type":"post","link":"https:\/\/www.invictus-lead-generation.de\/en\/b2b-content-marketing-agentur-kompletter-leitfaden-2021\/","title":{"rendered":"B2B Content Marketing Agency: Complete Guide 2021"},"content":{"rendered":"

So you're thinking about a\u00a0B2B Content Marketing Agency<\/strong>\u00a0To commission.<\/p>\r\n\r\n\r\n\r\n

But before you do that, you should prepare yourself.<\/p>\r\n\r\n\r\n\r\n

The following explains what to look out for when making your choice and shows you which agencies are the best in the DACH region.<\/p>\r\n\r\n\r\n\r\n

To make the significance of this decision clear:\u00a0A more recent study by SEMrush<\/a>\u00a0shows that 75% of surveyed companies use content marketing to\u00a0high-quality leads<\/strong>\u00a0to get.<\/p>\r\n\r\n\r\n\r\n

71% also want to generate more traffic to their website with their content.<\/p>\r\n\r\n\r\n\r\n

\"B2B<\/figure>\r\n\r\n\r\n\r\n

Also\u00a0according to Statista<\/a>\u00a0Does content marketing play a bigger role for B2B companies than for B2C companies?.<\/p>\r\n\r\n\r\n\r\n

32% bind with content customers and 28% use it for\u00a0New customer acquisition<\/strong>.<\/p>\r\n\r\n\r\n\r\n

\"Statista<\/figure>\r\n\r\n\r\n\r\n

Content marketing can therefore be important for achieving your business goals.<\/p>\r\n\r\n\r\n\r\n

the more important it is that you\u00a0the right choice with your agency<\/strong>\u00a0meet.<\/p>\r\n\r\n\r\n\r\n

Here's what you should look out for when choosing a B2B content marketing agency:<\/p>\r\n\r\n\r\n\r\n

Content marketing strategy<\/h2>\r\n\r\n\r\n\r\n
\"B2B<\/figure>\r\n\r\n\r\n\r\n

A good B2B content marketing agency must be able to, based on your objectives,\u00a0coherent content strategy<\/strong>\u00a0to develop.<\/p>\r\n\r\n\r\n\r\n

The start of a good content strategy is the\u00a0Target Audience Analysis<\/strong>. The agency should try to understand who their dream client is.<\/p>\r\n\r\n\r\n\r\n

This can be done through the use of personas, customer interviews, market research, or with the help of web analytics tools \u2013 or ideally, a combination of these methods.<\/p>\r\n\r\n\r\n\r\n

Next, a\u00a0Market analysis<\/strong>\u00a0follow. This determines how much reach can be generated on which channels and which direct and indirect competitors there are.<\/p>\r\n\r\n\r\n\r\n

Ideally, approaches will be found here that lead to so-called \u201cunderpriced attention\u201d \u2013 that is, channels with little competition but existing reach potential.\u00a0Lead generation<\/a>.<\/p>\r\n\r\n\r\n\r\n

Building on this, an explicit\u00a0Competitive analysis<\/strong>\u00a0Important. This answers questions such as: What content are my competitors producing? What can be learned from them? Where are they not active? Should I compete with my rivals on already served channels or use new channels?<\/p>\r\n\r\n\r\n\r\n

Ultimately, it should be a\u00a0Content strategy<\/strong>\u00a0to be developed, which includes clear goals and measures.<\/p>\r\n\r\n\r\n\r\n

Content Channels<\/h2>\r\n\r\n\r\n\r\n
\"Content<\/figure>\r\n\r\n\r\n\r\n

If you've already developed your content strategy in-house, it can be beneficial to consider specialised agencies. For example, if a decision has already been made to focus on the LinkedIn channel, it may be wise to bring in experts for that particular channel.<\/p>\r\n\r\n\r\n\r\n

Generally, it is recommended to use so-called\u00a0Full-service agencies<\/strong>\u00a0for your B2B<\/a> Engage in content marketing.<\/p>\r\n\r\n\r\n\r\n

This is because these agencies are not restricted to a single niche. If you hire a YouTube agency, you will always get YouTube content \u2013 but perhaps another channel would be more suitable for you and you should experiment. A YouTube agency would not be suitable for this, as they are only specialised in videos.<\/p>\r\n\r\n\r\n\r\n

Invictus\u00a0<\/strong>For example, is a full-service agency.<\/p>\r\n\r\n\r\n\r\n

Content Format<\/h2>\r\n\r\n\r\n\r\n
\"B2B<\/figure>\r\n\r\n\r\n\r\n

Depending on the channel, the creation of different\u00a0Content Formats<\/strong>\u00a0It was asked. These also differ from each other. That is to say: text is not text. Depending on the objective, it must be designed differently.<\/p>\r\n\r\n\r\n\r\n

Text for SEO needs to be written differently to text for PR, and that, in turn, must differ from text for social media.<\/p>\r\n\r\n\r\n\r\n

For each channel, there are also different\u00a0Content types<\/strong>. This way for\u00a0LinkedIn<\/a>\u00a0Videos, graphics, articles or short texts can be generated as content. Ideally, the agency should be able to cater for all content types in order to exploit the potential of each channel optimally. Because for a different & new channel such as e.g.\u00a0TikTok<\/a>\u00a0looks like it\u00a0Content Mix<\/strong>\u00a0looks different again.<\/p>\r\n\r\n\r\n\r\n

Content Process<\/h2>\r\n\r\n\r\n\r\n
\"B2B<\/figure>\r\n\r\n\r\n\r\n

The truth about content marketing is: after the \u2013 relatively \u2013 short strategy phase, a lot of time must be invested in implementation. The\u00a0Content must be regularly produced, distributed, and evaluated.<\/strong>, as it is clear that no content strategy can be successful with 3 blog posts per year.<\/p>\r\n\r\n\r\n\r\n

That's why the\u00a0Setting and adherence to a process<\/strong>\u00a0is particularly important for your B2B content marketing agency. The evaluation of the content should also be taken into account.<\/p>\r\n\r\n\r\n\r\n

The agency should regularly produce reports and present analyses. Crucially here: They should not be afraid to tell you if the content strategy is not achieving the planned results.<\/p>\r\n\r\n\r\n\r\n

AGENCY'S OVERALL ASSESSMENT<\/h2>\r\n\r\n\r\n\r\n

To assess the agency's quality and compatibility with your company, you should pay attention to the following factors:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. References<\/strong>\u00a0Does the agency have references that confirm their content marketing capabilities?<\/li>\r\n\r\n\r\n\r\n
  2. Personal relationship<\/strong>\u00a0Do you find the agency staff likeable? \u2013 It doesn't make sense to work with people you don't personally want to work with.<\/li>\r\n\r\n\r\n\r\n
  3. Regionality<\/strong>\u00a0This depends on your preferences. Regional agencies can have the advantage of shorter and more regular communication channels if you want to meet with your agency in person frequently.<\/li>\r\n\r\n\r\n\r\n
  4. Reviews\u00a0<\/strong>Are the agency's clients satisfied with their performance?<\/li>\r\n\r\n\r\n\r\n
  5. Competitor<\/strong>\u00a0If a competitor is already a client of an agency, we cannot be engaged due to a conflict of interest.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    BEST B2B CONTENT MARKETING AGENCIES<\/h2>\r\n\r\n\r\n\r\n
    \"Search\r\n
    Use search engines for agencies<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

    Depending on the requirements, budget, and company profile, \u201cthe best agency\u201d is variable, which is why agency search engines such as the website\u00a0Sortlist\u00a0<\/a>are recommended. There you will find a selection of agencies with ratings, descriptions and references.<\/p>\r\n\r\n\r\n\r\n

    Sortlist\u00a0Matches\u00a0<\/em>You will also find suitable agencies that meet your requirements.<\/p>\r\n\r\n\r\n\r\n

    This page is a good starting point for your research, as it has a large selection of agencies, all of which have been checked and verified by the operators.<\/p>\r\n\r\n\r\n\r\n

    \"Invictus<\/figure>\r\n\r\n\r\n\r\n

    Invictus\u00a0<\/strong>is listed as a top agency by Sortlist. Our full-service agency has almost 20 years of expertise. Established B2B companies such as Schenker Technologies, Synertrade, DreiCad, BEO Berlin, Dropbox, and many more are among our clients.<\/p>\r\n\r\n\r\n\r\n

    With Invictus Lead Generation, you'll receive professional content marketing with a tailored strategy for your business. We have high standards and deliver measurable results.<\/p>\r\n\r\n\r\n\r\n

    If you're looking to commission a results-driven B2B content marketing agency that likes to measure itself by its success, then get in touch. We're not listed as one of the top agencies in Germany for nothing.<\/p>\r\n\r\n\r\n\r\n

    Arrange a free initial consultation now.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    So you're thinking about hiring a B2B content marketing agency.<\/p>\n

    But before you do that, you should prepare yourself.<\/p>","protected":false},"author":1,"featured_media":846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"yoast_head":"\nDie beste B2B Content Marketing Agentur finden: Tipps & Kriterien<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Sie die beste B2B Content Marketing Agentur ausw\u00e4hlen k\u00f6nnen, um hochwertige Leads zu generieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invictus-lead-generation.de\/en\/wp-json\/wp\/v2\/posts\/845\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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