
{"id":863,"date":"2020-02-13T15:04:00","date_gmt":"2020-02-13T14:04:00","guid":{"rendered":"https:\/\/relaunch.invictus-lead-generation.com\/?p=863"},"modified":"2024-09-17T13:32:12","modified_gmt":"2024-09-17T12:32:12","slug":"mit-marketing-automation-leads-im-b2b-generieren","status":"publish","type":"post","link":"https:\/\/www.invictus-lead-generation.de\/en\/mit-marketing-automation-leads-im-b2b-generieren\/","title":{"rendered":"Generating leads in B2B with Marketing Automation"},"content":{"rendered":"<p><strong>Welche Vorteile bietet Marketing Automation?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Professional lead generation with Invictus fills your sales funnel, qualifies customer contacts and supports the acquisition of new clients or partners.<\/p>\r\n\r\n\r\n\r\n<p>This happens by building an intelligent marketing database, based on the identification and segmentation of your customers.<\/p>\r\n\r\n\r\n\r\n<p><strong>What services do we offer as part of marketing automation?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Using data-driven, automated communication measures, we gain new leads for you and hand them over to your communications department or your sales experts, who will convert them into customers. We intensify communication and thus the relationship with your existing customers long-term and sustainably through<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Communication strategies for automated B2B lead generation<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Online and social media communication via B2B channels<\/p>\r\n\r\n\r\n\r\n<p>\u2022\u00a0<a href=\"https:\/\/Invictus-lead-generation.de\/leistungen#services-social-media-marketing\">Social Sales Automation<\/a>\u00a0about B2B channels<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Email Marketing (including database and CRM cleaning)<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Automated social media campaigns including social selling<\/p>\r\n\r\n\r\n\r\n<p><br \/><strong>Advantages of Marketing Automation<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Marketing automation supports customer communication and automatically transfers data to other systems such as CRMs or newsletter tools. This increases conversion rates and leads can be passed on to sales. We achieve conversion rates of up to 30 percent with automated marketing campaigns. Read our whitepaper on this topic:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/relaunch.invictus-lead-generation.com\/wp-content\/uploads\/2023\/05\/Kirchner_Robrecht_WP_Marketing_Automation.pdf\" data-type=\"URL\" data-id=\"https:\/\/relaunch.invictus-lead-generation.com\/wp-content\/uploads\/2023\/05\/Kirchner_Robrecht_WP_Marketing_Automation.pdf\">Download free PDF here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>More efficiency, more impact through automated communication. What does marketing and social sales automation make possible? Win and retain customers through automated and personalised processes. Generate digital touchpoints along your customers' customer journey.<\/p>","protected":false},"author":1,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effiziente B2B Lead-Generierung durch Marketing Automation<\/title>\n<meta name=\"description\" content=\"Wie Marketing Automation Ihren Sales-Funnel f\u00fcllt und Leads im B2B generiert. 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