{"id":881,"date":"2017-10-16T15:09:00","date_gmt":"2017-10-16T14:09:00","guid":{"rendered":"https:\/\/relaunch.invictus-lead-generation.com\/?p=881"},"modified":"2024-09-17T12:13:40","modified_gmt":"2024-09-17T11:13:40","slug":"du-oder-sie-welche-ansprache-gilt-in-sozialen-netzwerken","status":"publish","type":"post","link":"https:\/\/www.invictus-lead-generation.de\/en\/du-oder-sie-welche-ansprache-gilt-in-sozialen-netzwerken\/","title":{"rendered":"DU or SIE \u2013 Which form of address is used on social networks?"},"content":{"rendered":"

There is still uncertainty about how to address your readers on (social) media: some prefer to use the formal \"Sie\" on all channels, while others use the informal \"du\" across platforms. But what is now correct? And what is definitely inappropriate? The fact is, there is no right or wrong. However, the form of address should be maintained consistently on each platform, and a mix should absolutely be avoided. We recommend the following form of address to our clients:<\/p>\r\n\r\n\r\n\r\n

XING UND LINKED-IN:<\/strong>\u00a0Hier hat sich das Sie durchgesetzt. Hier wird Business gemacht und keine Kumpels oder Freunde getroffen.<\/p>\r\n\r\n\r\n\r\n

FACEBOOK:<\/strong>\u00a0Die einen siezen, die anderen duzen. In der B2B-Ansprache gilt wie in Xing: Sie hat den Vorrang. Im B2C gilt: ist die Zielgruppe jung, ist das Produkt hip & trendy, sollte geduzt werden. Facebook ist eine Freunde-Community, wenn man unsicher ist, lieber das Du als das Sie benutzen.<\/p>\r\n\r\n\r\n\r\n

TWITTER:<\/strong>\u00a0Es gilt das selbe wie in Facebook. Im B2B besser Sie. Alle anderen duzen sich.<\/p>\r\n\r\n\r\n\r\n

GOOGLE PLUS<\/strong>: Es gilt das selbe wie in Facebook. Im B2B besser Sie. Alle anderen duzen sich.<\/p>\r\n\r\n\r\n\r\n

WEBSITE:<\/strong>\u00a0Wir empfehlen unseren Kunden die f\u00f6rmliche Ansprache, egal ob Mittelstand, Konzern oder Startup.<\/p>\r\n\r\n\r\n\r\n

BLOG:<\/strong>\u00a0Hier gilt die selbe Regel, die Sie auch bei der Website-Anprache gew\u00e4hlt haben.<\/p>","protected":false},"excerpt":{"rendered":"

There is still uncertainty about how to address your readers on (social) media: some prefer to use the formal \"Sie\" on all channels, while others use the informal \"du\" across platforms. But what is now correct? And what is definitely inappropriate? The fact is, there is no right or wrong. However, the form of address should be maintained consistently on each platform, and a mix should absolutely be avoided. We recommend the following form of address to our clients:<\/p>","protected":false},"author":1,"featured_media":882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"yoast_head":"\nDU oder SIE: Die richtige Ansprache in sozialen Netzwerken<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Sie Ihre Leser in sozialen Netzwerken korrekt ansprechen. 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