Successfully entering a new market
Why do companies act internationally? And how do they do it? Cross-border activities are a necessity for many companies today in order to achieve their growth targets or to secure their competitiveness and sustainable existence in the market. For these reasons, there are various, promising expansion strategies. For over 20 years, we have been supporting German and foreign companies in entering the DACH region market, and for this reason, on 10.05.2016, we were invited by the Berlin University of Applied Sciences (HTW Berlin) to conduct a practical workshop for and with students who have potential interest in founding a company.