DU or SIE – Which form of address is used on social networks?

There is still uncertainty about how to address your readers on (social) media: some prefer to use the formal "Sie" on all channels, while others use the informal "du" across platforms. But what is now correct? And what is definitely inappropriate? The fact is, there is no right or wrong. However, the form of address should be maintained consistently on each platform, and a mix should absolutely be avoided. We recommend the following form of address to our clients: