Day: 6 August 2018

B2B Marketing Trends 2018

B2B marketing is becoming more complex year on year. Communication via digital channels has been established in business customer communications for years, and the distribution of content via social channels opens up ever-greater, measurable opportunities. Current figures confirm that B2B websites achieve more than a third more traffic via social media compared to B2C sites. Marketers are no longer just focusing on new and existing customers; alongside media relations, new multipliers are also becoming more important in the B2B environment.