SEO Tips: 10 Must-Dos for an Optimised Website
What exactly is SEO? SEO stands for Search Engine Optimization. Since Google is the market-leading search engine, it generally concerns optimising a website's ranking on this platform. SEO is a sub-discipline of SEM (Search Engine Marketing); another sub-discipline is Search Engine Advertising (SEA). SEA is clearly distinct from SEO. With SEA, advertisers are shown adverts (e.g. Google Ads) to users. For every click, the advertiser pays a pre-determined price to Google. This is why we also talk about paid and organic search results. Organic search results are determined by the Google algorithm. The page that best matches the search terms is ranked highest.