Artificial Intelligence (AI) in Marketing – A Game Changer in B2B!

Artificial intelligence in B2B

Seemingly indispensable since 2022 and scandalous in educational institutions – we're talking about ChatGPT.

This has skyrocketed since the end of 2022, and with it, the concept of AI (artificial intelligence). This is a technology that gives computers the ability to solve tasks, understand problems, and make decisions based on data and algorithms.