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Boosting brand presence for Elektron Berlin in collaboration with INVICTUS

Elektron Berlin GmbH is a family-run company from Berlin, specialising in high-quality, special electrical engineering products. Their product range includes solutions such as cable reels, LED lighting systems, and power distributors for construction, trades, and industry. The company has established itself as a reliable partner and serves an expanding market in Germany, Austria, the Netherlands, France, Belgium, and Italy.

Our Task

The task was to increase brand awareness and optimise the overall online presence, as well as the LinkedIn presence, through comprehensive branding, modern web design, and a targeted content strategy.

  • Website Relaunch
  • Phishing Awareness Campaign
  • Social Selling
  • Search engine and social media marketing
  • Visual and graphical support

Project Goals

  • Good market positioning and visibility
  • Better audience targeting through campaigns
  • Established LinkedIn presence

The Challenges

Elektron Berlin's products are more widely used in construction than the company itself is known: Although everyone knew the colourful cable reels, cables and distributors, many didn't know which company they belonged to.

Implementation

To support a solution in mastering these challenges, INVICTUS took the following steps:

  • Website Relaunch and Branding Development of a new website structure to support customer acquisition and position the brand as an expert in digital fitness. Integration of tools such as Matomo (Analytics) and a newsletter system, accompanied by professional image editing and graphic elements with a sporting association.
  • Phishing Awareness Campaign Design and technical implementation of a special landing page for phishing awareness training. Development of a targeted approach to raise awareness of cybersecurity topics for campaigns.
  • Social Selling, Search Engine and Social Media Marketing: Implementation of SEO and SEA measures to increase visibility. Social selling campaigns to support the AI webinar series. Creation and deployment of LinkedIn campaigns. Comprehensive LinkedIn training and regular consultation for the Soluzione team to optimise platform usage for organic reach.
  • Visual and graphical support Development of banners, social media visuals, and website graphics to present Soluzione as modern and innovative.

Facts

  • social media
  • Performance Marketing
  • Prize draws
  • SEA
  • Influencer Marketing Strategy

Further projects

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Stefan Roggatz

CEO