INVICTUS

B2B LEAD GENERATION AGENCY

B2B Leadgenerierung Agentur: Anfragen, mit denen Ihr Vertrieb arbeiten kann

INVICTUS Lead Generation, Berlin

We are a B2B lead generation agency with over 17 years of experience in the German-speaking market. INVICTUS helps international companies enter and grow in Germany, Austria, and Switzerland — with measurable results through SEO, GEO, performance marketing, social selling, and content. INVICTUS Lead Generation offers you measurable results for B2B lead generation in Germany, Austria, and Switzerland (DACH region). Would you like to introduce new products or services to the German speaking market? Are you looking for a lead generation agency that understands sales-driven marketing and generates qualified leads for your company? Then we are the right partner for you!

INVICTUS has been operating as a B2B lead generation agency in Berlin since 2007, with additional locations in Brandenburg and Vienna. Over 100 clients in the DACH region trust us with acquiring qualified leads.

We combine organic search (SEO), Generative Engine OptimisationGEO), paid Performance Marketing, LinkedIn Social Selling and target-group-appropriate Content Marketing, damit Leads direkt an Ihren Vertrieb übergeben werden können.

Der Prozess gliedert sich in neun aufeinander aufbauende Schritte:

Analysis

For a successful Market Entry we support you from the very beginning: The process begins with a comprehensive analysis. Our analysis includes market and target group research, legal framework conditions, and an examination of the entire customer journey—the basis for generating targeted leads and reaching potential customers.

Positioning

Based on this analysis, we collaboratively design a tailored Business SrategyWe define your USPs, goals and priorities. Clear positioning creates the conditions for targeted inbound marketing measures and sustainable lead generation – from the landing page to the call to action.

Branding

The next step is Branding: For successful B2B lead generation, your brand must clearly stand out from the competition. Our experts develop a strong B2B brand profile, including corporate identity, design and logo, and showcase your company in a way that appeals to your target audience. This is an important building block for attracting qualified leads with relevant content and a clear brand profile.

Web Design

A visually appealing landing page or subpage for your new product or service is also crucial for generating new leads. We are here to help you with this too: INVICTUS offers your B2B company a comprehensive responsiv Web Designfocused on functionality and usability, featuring thoughtful interaction design, a logical page structure, and precise content templates.

Content

For digital visibility, we rely on strategic Content Marketing: We develop a clear communication strategy and create effective lead magnets – from social media posts and blog articles to high-quality white papers, case studies and e-books. The aim is to create content tailored to the target group and tailored to different phases of lead nurturing. Using targeted calls to action, we guide users through the customer journey to conversion.

Campaigns

In addition, we plan and create targeted B2B lead campaigns for your product launch. Depending on your strategy, these include automated social media campaigns, Google Ads, social selling on LinkedIn or effective email marketing. We are also your point of contact for integrated marketing and sales automation, generating significant leads through efficient processes.

Launch

Once we’ve developed your online marketing strategy, highlighted your B2B brand with unique branding and web design, and created high-quality content, we utilize all defined channels to support product sales. This ensures a successful launch is within reach!

Optimization

However, the launch is just the beginning—we stay by your side to continuously evaluate and optimize you Campaigns This includes community management and monitoring KPIs to ensure your content consistently delivers the desired results. Continuous performance optimization, whether through search engine optimization (SEO) and search engine advertising ) or adjustments to content formats, is an integral part of our work.

Lead Generation (LeadGen)

Through inbound marketing, strong content and targeted conversion elements, we generate not only data, but genuine qualified leads that are ready for sales and can be transferred directly to your CRM. Regardless of whether your company is based in the DACH region or not.

Our expertise stems from successfully completing projects for over 100 clients across Germany, Austria, and Switzerland.

Ready for purpose-driven marketing?

Start your project with us!

Stefan Roggatz

Managing Director, Invictus Lead Generation GmbH

With over 17 years of experience in B2B digital marketing, I've helped more than 100 companies generate qualified leads in the DACH market. We utilise data-driven strategies, ensuring our clients always stay one step ahead.

Location

Franz-Ehrlich-Straße 12, 12489 Berlin, Germany
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Headquarters Berlin

Franz-Ehrlich-Str. 12
12489 Berlin | Germany

Branch Office Brandenburg

Küchenmeisterallee 79
15711 Königs Wusterhausen
Germany

Vienna branch

Invictus c/o Talent Garden Vienna
Liechtensteinstraße 111–115
1090 Vienna | Austria

Frequently Asked Questions about B2B Lead Generation in the DACH Region

What does a B2B lead generation agency do?

Eine B2B Leadgenerierung Agentur unterstützt Unternehmen dabei, potenzielle Geschäftskunden systematisch zu identifizieren, anzusprechen und zu qualifizieren. Das umfasst die Analyse der Zielgruppe, die Entwicklung relevanter Inhalte und Kampagnen über Suchmaschinen, Social Media und bezahlte Kanäle sowie die Übergabe vertriebsreifer Leads an das Sales-Team. INVICTUS ist spezialisiert auf B2B Leadgenerierung im DACH-Markt, mit tiefem Verständnis für die Besonderheiten des deutschsprachigen Geschäftsumfelds.

What is the cost of B2B lead generation in Germany?

Die Kosten für B2B Leadgenerierung in Deutschland hängen von den genutzten Kanälen, der Zielgruppe und der Kampagnenkomplexität ab. Performance-Marketing-Budgets (Google Ads, LinkedIn Ads) werden in der Regel separat geplant. INVICTUS erstellt individuelle Angebote. Vereinbaren Sie ein Free initial consultation for a transparent cost overview.

How long does it take for B2B lead generation to deliver results?

SEO- und contentgetriebene Leadgenerierung zeigt erste messbare Ergebnisse typischerweise innerhalb von drei bis sechs Monaten. Bezahlte Kampagnen (Google Ads, LinkedIn Ads) können innerhalb weniger Wochen nach Launch erste Leads liefern. LinkedIn Social Selling baut in der Regel innerhalb von zwei bis vier Monaten konsequenter Aktivität eine belastbare Pipeline auf. INVICTUS kombiniert alle Kanäle in einem phasierten Ansatz, für kurzfristigen Lead-Flow und langfristiges organisches Wachstum.

Was sind die Besonderheiten der B2B Leadgenerierung im DACH-Markt?

The DACH market (Germany, Austria and Switzerland) has its own distinct characteristics that require a localised approach: high GDPR requirements, formal business communication, a dense medium-sized business structure with long decision-making cycles, and distinct regional differences between the three countries. A B2B lead generation agency with in-depth DACH experience is crucial for companies looking to enter or scale in this market.

What distinguishes INVICTUS from other lead generation agencies?

INVICTUS fokussiert auf den deutschsprachigen B2B-Markt und kombiniert SEO, GEO (Generative Engine Optimization für KI-Suche), Performance Marketing, Social Selling und Content in einem vollständig integrierten Ansatz. Als Semrush-Agenturpartner mit Sitz in Berlin und mehr als 100 betreuten Kunden messen wir Erfolg an der Zahl und Qualität der Leads, die Ihr Vertrieb erhält.