Generating leads in B2B with Marketing Automation

Welche Vorteile bietet Marketing Automation?

Professional lead generation with Invictus fills your sales funnel, qualifies customer contacts and supports the acquisition of new clients or partners.

This happens by building an intelligent marketing database, based on the identification and segmentation of your customers.

What services do we offer as part of marketing automation?

Using data-driven, automated communication measures, we gain new leads for you and hand them over to your communications department or your sales experts, who will convert them into customers. We intensify communication and thus the relationship with your existing customers long-term and sustainably through

• Communication strategies for automated B2B lead generation

• Online and social media communication via B2B channels

• Social Sales Automation about B2B channels

• Email Marketing (including database and CRM cleaning)

• Automated social media campaigns including social selling


Advantages of Marketing Automation

Marketing automation supports customer communication and automatically transfers data to other systems such as CRMs or newsletter tools. This increases conversion rates and leads can be passed on to sales. We achieve conversion rates of up to 30 percent with automated marketing campaigns. Read our whitepaper on this topic:

Download free PDF here

More blog posts

1 December 2025
Building a multilingual website is far more than a technical feature. For many organisations – especially in the education and healthcare sectors – it means genuine access, trust, and visibility. Our current case study with the Erste-Hilfe-Schule Berlin demonstrates the significant impact it can have, with a target audience consisting of professionals, parents, and caregivers from very diverse linguistic backgrounds.

Are you unsure whether your website meets the necessary criteria or need help with implementation? Contact us and arrange a free consultation!

Ready for purpose-driven marketing?

Start your project with us!

Stefan Roggatz

CEO