INVICTUS

AGENCY FOR B2B LEAD GENERATION

INVICTUS Lead Generation

The agency for B2B lead generation.

INVICTUS Lead Generation offers you measurable results for B2B lead generation in Germany, Austria, and Switzerland (DACH region). Would you like to introduce new products or services to the German speaking market? Are you looking for an agency that understands sales-driven marketing and generates qualified leads for your company? Then we are the right partner for you!

As a trusted B2B lead generation agency, we ensure optimal results by following a cross-media and holistic approach divided into nine interconnected steps:

Analysis

For a successful Market Entry we support you from the very beginning: The process begins with a comprehensive analysis. Our analysis includes market and target group research, legal framework conditions, and an examination of the entire customer journey—the basis for generating targeted leads and reaching potential customers.

Positioning

Based on this analysis, we collaboratively design a tailored Business SrategyWe define your USPs, goals and priorities. Clear positioning creates the conditions for targeted inbound marketing measures and sustainable lead generation – from the landing page to the call to action.

Branding

The next step is Branding: For successful B2B lead generation, your brand must clearly stand out from the competition. Our experts develop a strong B2B brand profile, including corporate identity, design and logo, and showcase your company in a way that appeals to your target audience. This is an important building block for attracting qualified leads with relevant content and a clear brand profile.

Web Design

A visually appealing landing page or subpage for your new product or service is also crucial for generating new leads. We are here to help you with this too: INVICTUS offers your B2B company a comprehensive responsiv Web Designfocused on functionality and usability, featuring thoughtful interaction design, a logical page structure, and precise content templates.

Content

For digital visibility, we rely on strategic Content Marketing: We develop a clear communication strategy and create effective lead magnets – from social media posts and blog articles to high-quality white papers, case studies and e-books. The aim is to create content tailored to the target group and tailored to different phases of lead nurturing. Using targeted calls to action, we guide users through the customer journey to conversion.

Campaigns

In addition, we plan and create targeted B2B lead campaigns for your product launch. Depending on your strategy, these include automated social media campaigns, Google Ads, social selling on LinkedIn or effective email marketing. We are also your point of contact for integrated marketing and sales automation, generating significant leads through efficient processes.

Launch

Once we’ve developed your online marketing strategy, highlighted your B2B brand with unique branding and web design, and created high-quality content, we utilize all defined channels to support product sales. This ensures a successful launch is within reach!

Optimization

However, the launch is just the beginning—we stay by your side to continuously evaluate and optimize you Campaigns This includes community management and monitoring KPIs to ensure your content consistently delivers the desired results. Continuous performance optimization, whether through search engine optimization (SEO) and search engine advertising ) or adjustments to content formats, is an integral part of our work.

Lead Generation (LeadGen)

Through inbound marketing, strong content and targeted conversion elements, we generate not only data, but genuine qualified leads that are ready for sales and can be transferred directly to your CRM. Regardless of whether your company is based in the DACH region or not.