Create a multilingual website with a multisite approach and increase reach
Building a multilingual website is far more than a technical feature. For many organisations – especially in the education and healthcare sectors – it means genuine access, trust, and visibility. Our current case study with the Erste-Hilfe-Schule Berlin demonstrates the significant impact it can have, with a target audience consisting of professionals, parents, and caregivers from very diverse linguistic backgrounds.
Advertising effectiveness models as a basis for successful advertising measures
In marketing, it is important to have a good understanding of the message's impact on the target audience. Advertising impact models help to clarify the steps and effects of advertising, allowing for a closer examination of individual phases and stimuli.
How businesses develop an effective content strategy.
An effective content strategy is more than just a plan – it's the key to precisely targeting your audience and achieving sustainable success. It combines clear objectives, creative content, and data-driven optimisation to stand out from the competition. Companies that combine strategy with innovation lay the foundation for long-term growth and strong customer loyalty.
Threads 2024 – hit or miss for businesses?
Since the end of 2023, a new social media platform has been gaining more and more users in Germany and Austria. This new social media platform opens up a new channel for entrepreneurs to advertise their company, products or services. But how worthwhile is it for your company to integrate Threads into your marketing strategy?