Accessible websites and online shops: Mandatory from 29 June 2025 – act now to ensure legal compliance
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
Accessibility – What the new Accessibility Act means
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
2025 Marketing Trends
2024 was marked by numerous developments and changes. While some trends were short-lived, others have become firmly established. Topics such as artificial intelligence, hyper-personalization, and automation will continue to gain importance in 2025 and likely beyond.
How businesses develop an effective content strategy.
An effective content strategy is more than just a plan – it's the key to precisely targeting your audience and achieving sustainable success. It combines clear objectives, creative content, and data-driven optimisation to stand out from the competition. Companies that combine strategy with innovation lay the foundation for long-term growth and strong customer loyalty.