Day: 5 February 2018

Social Media Marketing in B2B Companies – Opportunity and Challenge

Social media marketing is an essential part of corporate communications today and is crucial for lead generation. This offers several opportunities for the B2B sector to use social media effectively for customer acquisition. On the one hand, brand awareness and the associated image can be increased, and on the other hand, new target groups can be addressed and stronger customer loyalty achieved – particularly on mobile devices.