Brand Strategy and Web Design for edelline AG

edelline AG has been offering specialized travel services since 2008, creating unique programs for groups, private, and business clients, and arranging unforgettable vacation experiences.

Our Task

Invictus was tasked with developing a comprehensive branding strategy to clearly position the different business sectors – business travel, private travel, and active travel. This included creating the corporate identity for each of the sectors, redesigning the website, and providing ongoing support through marketing efforts and content creation.

Project Goals

  • Development of differentiated brand identities for the three main sectors
  • Redesign of the website to improve user-friendliness and visual appeal
  • Strengthening brand awareness and reach through targeted marketing measures
  • Kontinuierliche Lead-Generierung durch Content-Erstellung und Paid Campaigns
  • Support for customer retention through engaging printed materials and targeted communication

The Challenges

  • Implementation of a coherent brand strategy that clearly differentiates the various business areas while strengthening the umbrella brand
  • Design of a website that presents the diversity of offerings in a clear and appealing manner
  • Effective use of content marketing and paid campaigns to target different audiences

Implementation

Invictus developed a new branding strategy for the different sectors: business travel, leisure travel, and active travel. The website was redesigned accordingly, and new printed materials were created regularly. The ongoing creation and distribution of content to relevant media, through social media channels, and via paid campaigns are part of the current daily operations. Paid campaigns ensure effective lead generation, while high-quality printed materials foster customer retention.

Facts

  • Client since 2018
  • Specialist for active travel, car travel, special-interest
  • Client since 2018

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Stefan Roggatz

CEO
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