Omanda – WooCommerce Webshop, Website & Content Production (DE/FR)

We at INVICTUS to have for Omanda one high-converting WooCommerce webshop on WordPress developed, which Website designed and Content Assets produced – including Cookbooks and Production videos in German and French. Result: a seamless e-commerce presence with a clear user journey and content that builds trust and simplifies purchasing decisions.

Our Task

A scalable Online shop and a modern Website build, produce bilingual content and smoothly guide the customer journey from information to checkout.

Project Goals

  • High-selling webshop with a clear structure

  • More trust & brand expertise through recipes and videos

  • Better visibility with a sound on-page SEO foundation

The Challenges

  • Holistic structure from website and shop on a stable technology base

  • Bilingual production (DE/FR) with a uniform look & feel

  • UX & Performance: Fast loading times, clear navigation, mobile-friendly checkout

  • SEO Fund for a new domain/structure

Implementation

  • Shop Architecture & Templates Product pages, categories, filters, shopping cart/checkout; payment & shipping logic cleanly integrated

  • WordPress website Modular construction, reusable blocks, clear information architecture

  • On-page SEO & Technical Semantic headings, descriptive URLs, metadata, image alt texts, caching & image compression

  • Recipe books Concept, editing & layout as PDF assets (also usable as a lead magnet)

  • Production videos (DE/FR): Planning, filming/editing, versioning in two languages; integration on website/product pages

  • QA & Go-Live: Tracking basics, form and checkout tests, performance checks

Results:

  • Ready-to-use online shop with a clear customer journey
  • High-quality content (Recipe books, DE/FR videos) strengthens expertise & trust
  • Solid SEO Foundation for organic visibility
  • Consistent brand image across Shop, Pages, and Media

Facts

  • Services WooCommerce Shop, WordPress Website, Recipe Books, Production Videos (DE/FR), Onpage SEO, Technical Setup

  • Technology WordPress, WooCommerce

  • Content Formats PDF recipe books, product/production videos bilingual

  • Main points: Conversion Flow, SEO Foundation, Performance & UX

Further projects

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Stefan Roggatz

CEO