ReqPOOL: Corporate Identity and Lead Generation by Invictus

As a leading, independent management consulting firm for software, ReqPOOL supports the definition of individual digitalization strategies and in the specification, procurement, and implementation of innovative software solutions. The company specializes in requirements management and effort estimation for software development projects. Its portfolio ranges from providing high-quality IT consulting in the field of requirements engineering to developing innovative eTools.

Our Task

The Invictus team was commissioned to assist ReqPOOL with lead generation in the B2B sector and to develop a consistent corporate identity to make the brand more visible and attractive.

Project Goals

  • Generation of new leads through targeted press work in relevant B2B media
  • Development of a consistent and professional corporate identity
  • Strengthening brand perception and positioning as a market leader in software management consulting

The Challenges

  • Targeted approach to specific B2B target groups
  • Creation of a professional, recognizable brand presence in a competitive market
  • Integration of modern and consistent design elements into all communication materials

Implementation

The Invictus team supported the management consulting firm ReqPOOL with expertise in lead generation through press work in B2B media. From the development of the logo, new visual language, and iconography to the product flyer, roll-up, and trade fair booth, we were involved in Corporate-Identitydevelopment and created the public appearance.

Facts

  • Consulting in B2B Marketing
  • Public Relations in DACH
  • Development of Corporate Identity

Weitere Projekte

Ready for purpose-driven marketing?

Start your project with us!

Stefan Roggatz

CEO
Skip to content