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Fuchs & Kiwi – Permanent Social Media Support & Brand Refresh

Fuchs & Kiwi releases new collections several times a week. Together with INVICTUS, we took over the ongoing social media management, developed a modern brand design and meshed Newsletter, social media and advertising campaigns to a high-performing always-on setup. This allowed us to achieve consistent visibility across all touchpoints and strengthen the emotional bond with the target audience.

Our Task

The task was to To increase brand awareness and the Online sales to increase. In addition, the appearance should be modernised and a scalable content and campaign structure established that reliably supports the high launch frequency.

Project Goals

  • Good market presence & visibility across all channels

  • Better targeting through continuous campaigns

  • Scalable revenue contribution through a co-ordinated interplay of social, ads, and newsletter

The Challenges

  • High launch cadence communicate several new products per week without loss of quality and consistency
  • Orchestration Paid & Organic: Consistent messaging and visuals across newsletters, Meta, Google, and organic posts
  • Brand Modernisation fresh design without losing existing brand recognition
  • Target audience relevance Engage parents with emotionally resonant, practical topics while remaining conversion-focused

Implementation

  • Strategy & Editorial System Content pillars, posting frequency, launch playbooks; clear roles for always-on vs. campaign.
  • Newsletter-Engine: Weekly newsletters featuring new collections and valuable content; clear CTAs and segment logic
  • Performance Setup: Construction and ongoing optimisation of Meta-campaigns (Prospecting/Retargeting) and Google Ads (Search/Shopping depending on product range)
  • Organic posting Storytelling with practical parent content, community dialogue, Reels/Carousel formats
  • Brand Design Refresh modernised typography/colour scheme, consistent templates for posts, ads and newsletters
  • Collaboration with INVICTUS: Joint campaign planning, creative sprints, ongoing testing and learnings

Results:

  • Strong brand loyalty through emotional storytelling and relevant parenting themes
  • More qualified traffic and Scalable Performance through coordinated social and search campaigns
  • Expanded cooperation The client is shifting all their marketing to us.

 

Facts

  • Services Social Media Management, Newsletter Marketing, Meta Campaigns, Google Ads, Brand Design Refresh
  • Timing: Constant support for several collection launches per week
  • Channels Instagram/Facebook (Meta), Google, Email/Newsletter, organic posts
  • Main points: Storytelling, performance optimisation, consistent brand leadership
  • Team Implementation in close cooperation with INVICTUS

Further projects

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Stefan Roggatz

CEO