Branding and Marketing Strategy for Swiss Sports Benefits

Swiss Sports Benefits is the innovation lab of Swiss sports marketing, offering clubs and athletes a world of benefits. Founded in April 2018, Swiss Sports Benefits serves as a service and purchasing platform for Swiss sports clubs and athletes. The vision is to sustainably promote Swiss sports with innovative solutions.

Our Task

Invictus was commissioned to develop a comprehensive branding and marketing concept for Swiss Sports Benefits, positioning the platform as a leading provider in sports marketing. The task included the creation of a strong corporate identity, building an engaging online presence, and generating new leads and customers.

Project Goals

  • Development of a clear and recognizable brand
  • Creation of a user-friendly and informative website
  • Acquisition of new leads and customers for the platform
  • Strengthening visibility through targeted marketing measures
  • Promotion of corporate communication and public relations

The Challenges

  • Positioning in a highly specialized market segment
  • Unification of the corporate identity across various media and platforms
  • Integration of design, communication, and technical requirements into a holistic marketing strategy

Implementation

Invictus supported Swiss Sports Benefits in developing an appropriate branding strategy to attract new leads and customers. This included the creation of a corresponding Corporate Identity, the development of the website, and the establishment and expansion of relevant social media channels. Other marketing measures involved creating design concepts, providing business stationery, maintaining corporate communications, press and public relations, as well as producing image and video content.

The new website significantly improved user-friendliness and reach, leading to an increase in lead generation.

Facts

  • Client since 2018
  • Corporate Identity
  • Communication Strategy
  • Social Media Community Management
  • Content Creation
  • Email Marketing

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Stefan Roggatz

CEO
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