Marketing concept for Synertrade: Lead generation and SEO optimization.

Synertrade is a global leader in cloud-based solutions for the digitalization of procurement processes in businesses. Synertrade is 27,001 certified and meets many regulatory requirements, including audit security. By providing the Synertrade Suite, a modular platform with over 30 modules covering the entire procurement process, purchasing processes are accelerated and simplified.

INVICTUS supports Synertrade as a marketing partner with a comprehensive concept focused on lead generation and SEO optimization. The collaboration includes content creation, public relations, and management of online and social media channels with a special focus on the B2B sector.

 

 

Our Task

Development of a comprehensive marketing concept for Synertrade, which includes various measures for lead generation and search engine optimization. The goal was to improve both online visibility and conversion rate in order to further strengthen the market position.

Project Goals

  • Increase in the number of qualified leads through targeted marketing measures across various channels.
  • Expansion of presence on digital and social media channels with a focus on the target audience of procurement software users.
  • Strengthening positioning in relevant Google search terms through optimized content and technical measures.
  • Provision of high-quality content such as blog articles, white papers, and success stories to position Synertrade as an expert in the procurement process.

The Challenges

The technical and specialized content of the Synertrade Suite had to be processed in a way that made it understandable and appealing to the target audience. Synertrade operates in a highly competitive market where strong positioning through SEO and content is crucial. Measures had to be specifically tailored to the needs and decision-making processes in the B2B sector.

Implementation

INVICTUS developed a comprehensive marketing concept for Synertrade with a clear focus on lead generation and search engine optimization. First, an action and editorial plan was created that strategically combined press work, social media, and SEO to effectively target the B2B audience.

In the area of search engine optimization, the development and optimization of blog articles, white papers, and success stories were central. This included detailed keyword research, targeted on-page optimization of existing content, and the creation of new, SEO-optimized texts. Additionally, external backlinks were built to strengthen domain authority and further increase Synertrade's visibility.

In parallel with content optimization, INVICTUS handled the press work, publishing targeted articles to position Synertrade as a leading provider of procurement software.

As a result of these efforts, Synertrade achieved significantly improved positioning in relevant Google search results (SERPs). This led to increased online visibility and a measurable increase in generated leads. At the same time, the Synertrade brand was strengthened sustainably in the B2B market through high-quality, target group-specific content.

 

Facts

  • Client since 2018
  • Strategy concept for B2B lead generation
  • Press work
  • Social media management
  • B2B Reference Marketing
  • Planning & execution of webinars
  • Website Content Management

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Stefan Roggatz

CEO
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