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Successful Relaunch and Marketing Strategy for TEKAEF

TEKAEF, a leading B2B distributor of intelligent office and workspace solutions, commissioned Invictus with a comprehensive website relaunch and the development of a marketing strategy. TEKAEF offers a manufacturer-independent complete portfolio of solutions, products, and services, with a focus on print and document management as well as mobile workspaces. The company places great value on excellent relationships with leading manufacturers in the fields of print, office, and mobility.

Our Task

The main task was to position TEKAEF as a market leader in the B2B sector and achieve a greater reach and higher brand awareness through a website relaunch. Additionally, the goal was to build a stronger community on social media and establish an authentic connection with customers and employees through a new marketing strategy.

Project Goals

Strengthening the TEKAEF brand in the B2B segment
Increasing brand reach and awareness
Building authentic and professional customer relationships
Promoting the employer branding strategy

The Challenges

Development of a new corporate identity for clearer brand communication
Positioning in a highly competitive market
Building a social media community for a traditionally B2B-oriented brand

Implementation

Invictus took over the complete marketing for the B2B distributor TEKAEF and relaunched the website to achieve better reach and higher brand awareness. The relaunch involved not only a new corporate identity but also a complete redesign. To make the company as authentic as possible, Invictus organized a photoshoot with all TEKAEF employees, creating a genuine and professional customer connection in the B2B sector.

Additionally, Invictus successfully positioned the hardware expert on social media. The channels regularly see growing follower numbers, and the community continues to expand. The consistent updates on the channels not only delight subscribers but also contribute to the employer branding strategy.

Result

The website relaunch led to a significant improvement in reach and stronger brand recognition.
The new corporate identity and the authentic portrayal of the team enhanced customer loyalty.
TEKAEF saw growing follower numbers and increased community interaction on social media, which sustainably strengthened the brand.
Regular social media activity contributed to the successful positioning of the brand and supported the employer branding strategy.

Facts

Strategy concept for B2B lead generation
Press work
Social Media Management (LinkedIn, Xing, Twitter, Facebook)
B2B Reference Marketing
B2B Email Marketing
Website Content Management

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Stefan Roggatz

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