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Brand Development and Online Presence for YOKAI BUBBLE TEA – Strategy and Measures by Invictus

YO-KAI BUBBLE TEA is a Berlin start-up and the first bubble tea in Germany to be available in conventional supermarkets and petrol stations. With Yokai, your favorite bubble tea can be enjoyed anytime, anywhere. The brand is characterized by quality, freshness and authenticity.

INVICTUS has supported YOKAI from the very beginning to successfully build the brand and strengthen its online presence.

Our Task

The task was to create a strong brand presence, increase reach and build trust with the target group. The aim was to achieve a sustainable increase in sales by presenting the brand convincingly both online and offline. This included building a social media presence as well as creating and SEO-optimizing the website.

Project Goals

  • Building a recognizable and authentic brand that stands out from the competition.
  • Increasing reach through effective social media marketing.
  • Strengthening brand awareness and trust within the target group.
  • Increase sales through targeted content creation and SEO measures.

The Challenges

  • The YOKAI brand was new and had to establish itself in a competitive market.
  • Establishing a digital presence without an existing base.
  • Addressing a broad target group that appreciates both the quality and accessibility of the products.
  • Ensuring that the brand values of quality, freshness and authenticity are communicated consistently across all channels.

Implementation

INVICTUS has implemented a comprehensive package of measures:

  • Content and SEO: The website was equipped with targeted content that conveys useful knowledge and at the same time increases visibility in search engines through technical SEO.
  • Social Media Marketing: Regular posts in line with the corporate identity and community management (reposting, replying to messages and comments) were carried out to build an active and engaged community.
  • Reporting: The results of the measures were presented in the form of clear reports in order to show progress and successes in a transparent manner.

Facts

  • Client since 2023
  • Berlin start-up since 2023
  • First bubble tea in conventional supermarkets & petrol stations
  • content creation
  • Social media marketing
  • Community Management
  • SEO

Further projects

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Stefan Roggatz

CEO