2025 Marketing Trends

Trend forecasts 2025

2024 was marked by numerous developments and changes. While some trends were short-lived, others have become firmly established. Topics such as artificial intelligence, hyper-personalization, and automation will continue to gain importance in 2025 and likely beyond.

Artificial Intelligence (AI) in Marketing – A Game Changer in B2B!

Artificial intelligence in B2B

Seemingly indispensable since 2022 and scandalous in educational institutions – we're talking about ChatGPT.

This has skyrocketed since the end of 2022, and with it, the concept of AI (artificial intelligence). This is a technology that gives computers the ability to solve tasks, understand problems, and make decisions based on data and algorithms.