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Cross Media Center: Complete solution for branding, web relaunch, and regional marketing

The Cross Media Center in Berlin is a creative collective for media and communication, all gathered at one location. It provides space for startups, co-workers, established companies, entrepreneurs, as well as freelancers or co-workers.

Our Task

Invictus was commissioned to strengthen the CMC brand and enhance its regional presence through a comprehensive communication concept and a new web and social media strategy. The goal was to establish CMC as a central hub for creative businesses in Berlin and to increase local brand awareness.

Project Goals

Strengthening of CMC's regional brand presence
Modernization of the digital presence with a web relaunch
Establishment and management of social media channels
Optimization of visual brand identity and communication

The Challenges

Local brand positioning in a dynamic creative environment
Consistent brand communication across various channels
Integration of a user-friendly website that reflects the diverse offerings of CMC

Implementation

Invictus developed a communication concept for the regional marketing of the CMC – Cross Media CenterWe relaunched the CMC website, created the social media channels, and managed them until 2018. The redesign of the existing word-image mark, along with a style guide as the foundation for the visual appearance, was created by us. Our tasks also included press work, managing local media, and overseeing photo production.