So you're thinking about a B2B Content Marketing Agency To commission.
But before you do that, you should prepare yourself.
The following explains what to look out for when making your choice and shows you which agencies are the best in the DACH region.
To make the significance of this decision clear: A more recent study by SEMrush shows that 75% of surveyed companies use content marketing to high-quality leads to get.
71% also want to generate more traffic to their website with their content.
Also according to Statista Does content marketing play a bigger role for B2B companies than for B2C companies?.
32% bind with content customers and 28% use it for New customer acquisition.
Content marketing can therefore be important for achieving your business goals.
the more important it is that you the right choice with your agency meet.
Here's what you should look out for when choosing a B2B content marketing agency:
Content marketing strategy
A good B2B content marketing agency must be able to, based on your objectives, coherent content strategy to develop.
The start of a good content strategy is the Target Audience Analysis. The agency should try to understand who their dream client is.
This can be done through the use of personas, customer interviews, market research, or with the help of web analytics tools – or ideally, a combination of these methods.
Next, a Market analysis follow. This determines how much reach can be generated on which channels and which direct and indirect competitors there are.
Ideally, approaches will be found here that lead to so-called “underpriced attention” – that is, channels with little competition but existing reach potential. Lead generation.
Building on this, an explicit Competitive analysis Important. This answers questions such as: What content are my competitors producing? What can be learned from them? Where are they not active? Should I compete with my rivals on already served channels or use new channels?
Ultimately, it should be a Content strategy to be developed, which includes clear goals and measures.
Content Channels
If you've already developed your content strategy in-house, it can be beneficial to consider specialised agencies. For example, if a decision has already been made to focus on the LinkedIn channel, it may be wise to bring in experts for that particular channel.
Generally, it is recommended to use so-called Full-service agencies for your B2B Engage in content marketing.
This is because these agencies are not restricted to a single niche. If you hire a YouTube agency, you will always get YouTube content – but perhaps another channel would be more suitable for you and you should experiment. A YouTube agency would not be suitable for this, as they are only specialised in videos.
Invictus For example, is a full-service agency.
Content Format
Depending on the channel, the creation of different Content Formats It was asked. These also differ from each other. That is to say: text is not text. Depending on the objective, it must be designed differently.
Text for SEO needs to be written differently to text for PR, and that, in turn, must differ from text for social media.
For each channel, there are also different Content types. This way for LinkedIn Videos, graphics, articles or short texts can be generated as content. Ideally, the agency should be able to cater for all content types in order to exploit the potential of each channel optimally. Because for a different & new channel such as e.g. TikTok looks like it Content Mix looks different again.
Content Process
The truth about content marketing is: after the – relatively – short strategy phase, a lot of time must be invested in implementation. The Content must be regularly produced, distributed, and evaluated., as it is clear that no content strategy can be successful with 3 blog posts per year.
That's why the Setting and adherence to a process is particularly important for your B2B content marketing agency. The evaluation of the content should also be taken into account.
The agency should regularly produce reports and present analyses. Crucially here: They should not be afraid to tell you if the content strategy is not achieving the planned results.
AGENCY'S OVERALL ASSESSMENT
To assess the agency's quality and compatibility with your company, you should pay attention to the following factors:
- References Does the agency have references that confirm their content marketing capabilities?
- Personal relationship Do you find the agency staff likeable? – It doesn't make sense to work with people you don't personally want to work with.
- Regionality This depends on your preferences. Regional agencies can have the advantage of shorter and more regular communication channels if you want to meet with your agency in person frequently.
- Reviews Are the agency's clients satisfied with their performance?
- Competitor If a competitor is already a client of an agency, we cannot be engaged due to a conflict of interest.
BEST B2B CONTENT MARKETING AGENCIES
Depending on the requirements, budget, and company profile, “the best agency” is variable, which is why agency search engines such as the website Sortlist are recommended. There you will find a selection of agencies with ratings, descriptions and references.
Sortlist Matches You will also find suitable agencies that meet your requirements.
This page is a good starting point for your research, as it has a large selection of agencies, all of which have been checked and verified by the operators.
Invictus is listed as a top agency by Sortlist. Our full-service agency has almost 20 years of expertise. Established B2B companies such as Schenker Technologies, Synertrade, DreiCad, BEO Berlin, Dropbox, and many more are among our clients.
With Invictus Lead Generation, you'll receive professional content marketing with a tailored strategy for your business. We have high standards and deliver measurable results.
If you're looking to commission a results-driven B2B content marketing agency that likes to measure itself by its success, then get in touch. We're not listed as one of the top agencies in Germany for nothing.
