Social Media Marketing in B2B Companies – Opportunity and Challenge
Social media marketing is an essential part of corporate communications today and is crucial for lead generation. This offers several opportunities for the B2B sector to use social media effectively for customer acquisition. On the one hand, brand awareness and the associated image can be increased, and on the other hand, new target groups can be addressed and stronger customer loyalty achieved – particularly on mobile devices.
DU or SIE – Which form of address is used on social networks?
There is still uncertainty about how to address your readers on (social) media: some prefer to use the formal "Sie" on all channels, while others use the informal "du" across platforms. But what is now correct? And what is definitely inappropriate? The fact is, there is no right or wrong. However, the form of address should be maintained consistently on each platform, and a mix should absolutely be avoided. We recommend the following form of address to our clients:
6 tips for successful B2B content marketing
In our first part, you learned that B2B content marketing is a promising strategy to increase your company's awareness in the long term. But you don't know how to approach the topic now? Then pay attention: With our 6 tips for successful B2B content marketing, you'll learn how to guarantee you reach your target audience.
E-mail Marketing: What is allowed, what is punishable?
In the business world, B2B companies can utilise a massive range of communication channels. The consistent integration of online and offline channels is crucial for successful cross-channel marketing. There are plenty of tips for successfully implementing such strategies. However, it is often forgotten that advertisers do not operate in a legal vacuum when it comes to online marketing.
Successfully entering a new market
Why do companies act internationally? And how do they do it? Cross-border activities are a necessity for many companies today in order to achieve their growth targets or to secure their competitiveness and sustainable existence in the market. For these reasons, there are various, promising expansion strategies. For over 20 years, we have been supporting German and foreign companies in entering the DACH region market, and for this reason, on 10.05.2016, we were invited by the Berlin University of Applied Sciences (HTW Berlin) to conduct a practical workshop for and with students who have potential interest in founding a company.
Absolutes Must-Have: Warum jedes B2B-Unternehmen Content-Marketing braucht
Content Marketing: Was steckt wirklich hinter diesem Hype-Begriff, der nach anfänglicher Euphorie innerhalb der Marketingbranche zunehmend auch zwiespältige Meinungen hervorruft? Für die einen ist es das Nonplusultra zum Aufbau und zur Pflege von langfristigen Kundenbeziehungen, für die anderen eine Massenproduktion von immer denselben Informationen ohne Impact. Kundeninteresse zu wecken und Leads zu generieren wird heutzutage immer schwieriger. Warum ist es also für den B2B-Sektor unerlässlich, auf Content Marketing zu setzen?