CLUBHOUSE for B2B Marketing 2021
You can't get around the new platform „Clubhouse“ at the moment. The platform is also attracting attention in the marketing world.
13 B2B Lead Generation Strategies: The Ultimate Guide 2021
You want to increase your sales, but you're missing leads?
Then pay close attention, as we present you with 13 lead generation measures that will help you achieve long-term success. It's best to save this page directly.
B2B Content Marketing Agency: Complete Guide 2021
So you're thinking about hiring a B2B content marketing agency.
But before you do that, you should prepare yourself.
B2B Agency: Complete Guide 2021
Perhaps you recognise the scenario: you send out press releases for your company monthly, but in 90% of cases, they are ignored.
SEO Tips: 10 Must-Dos for an Optimised Website
What exactly is SEO? SEO stands for Search Engine Optimization. Since Google is the market-leading search engine, it generally concerns optimising a website's ranking on this platform. SEO is a sub-discipline of SEM (Search Engine Marketing); another sub-discipline is Search Engine Advertising (SEA). SEA is clearly distinct from SEO. With SEA, advertisers are shown adverts (e.g. Google Ads) to users. For every click, the advertiser pays a pre-determined price to Google. This is why we also talk about paid and organic search results. Organic search results are determined by the Google algorithm. The page that best matches the search terms is ranked highest.
Location-Based Marketing – Optimise Store Openings in 3 Steps
By now, almost all shops and retail outlets are allowed to reopen under certain conditions. It is precisely there that the problem lies for the consumer: where can they get information about the conditions under which a restaurant, shop, hairdresser, etc. has opened? Optimise store openings in 3 steps
Top 5 Chatbot Solutions: The Future of Customer Communication and Why You Should Invest Now.
More and more companies are using chatbots in their marketing. Through the use of AI and continuous development, repeatable dialogues can be automated. This allows valuable employee resources to be saved while still delivering added value to the customer, as customer communication is costly and time-consuming. This not only reduces your costs but also simultaneously increases your customer and employee satisfaction.
Generating leads in B2B with Marketing Automation
More efficiency, more impact through automated communication. What does marketing and social sales automation make possible? Win and retain customers through automated and personalised processes. Generate digital touchpoints along your customers' customer journey.
Xing, LinkedIn, Twitter and Co. – Why social media is so important for B2B and what the benefits are?
Social media has long been used beyond the B2C sector. Nowadays, no company can afford to ignore social networks – especially not in B2B. Decision-makers are real people who use social media for information and communication. Xing, LinkedIn, and Twitter hold enormous potential for customer engagement, lead generation, employer branding, and, not least, for networking.
B2B Marketing Trends 2018
B2B marketing is becoming more complex year on year. Communication via digital channels has been established in business customer communications for years, and the distribution of content via social channels opens up ever-greater, measurable opportunities. Current figures confirm that B2B websites achieve more than a third more traffic via social media compared to B2C sites. Marketers are no longer just focusing on new and existing customers; alongside media relations, new multipliers are also becoming more important in the B2B environment.