GEO – Generative Engine Optimisation

Becoming visible where AI provides the answers

Professional GEO-optimisation for B2B

The way people search for information has fundamentally changed with tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. The era of mere link lists is over; generative AI now provides direct answers, often without users needing to visit the original source.

For B2B companies, this means that those who don't appear as sources in these AI-generated answers will lose potential customers before the first click even happens.

Generative Engine Optimization (GEO) is the strategic answer to this development. As a specialised GEO/SEO agency, we ensure your business achieves maximum visibility – where decision-makers research: in the answers of generative AI systems.

What is GEO?

GEO refers to the systematic optimisation of web content for AI models such as ChatGPT, Perplexity, or Google Gemini. The goal of GEO is to prepare your content in such a way that generative engines recognise it as trustworthy sources and cite it in their answer outputs. AI Search Engine Optimisation ensures that Large Language Models recognise your expertise, understand your content, and name your company as a relevant source.

While classic Search Engine Optimization aims to rank as high as possible in search engines like Google, AI SEO goes a crucial step further. It is no longer just about being found – it is about becoming part of the answer itself.

What does GEO do specifically?

GEO optimisation includes the following:

Structured data and content architecture

Format content so that AI systems can process it efficiently.

Semantic clarity

Unambiguous statements and facts that LLMs can reliably interpret.

Authority signals

Demonstrating expertise and trustworthiness for AI crawlers.

Technical accessibility

Ensure AI bots can crawl and index your high-quality content.

GEO vs SEO: Competition or Complementary?

A question we're often asked is: Does Generative Engine Optimisation replace Classic Search Engine OptimisationThe answer is: No, SEO and GEO complement each other.

SEO is based on the principle of optimising websites for search engines like Google and improving organic rankings. It ensures that users find your website through traditional search queries. SEO remains indispensable; traditional Google Search isn't going away. However, traditional SEO is no longer sufficient on its own to be successful in digital marketing today. Generative engines are increasingly gaining importance, and companies must utilise both channels.

GEO aims for Artificial Intelligence to use your content directly in its responses. It therefore complements your existing SEO strategy for maximum visibility. Our approach combines both worlds for maximum visibility. We optimise your content so that it ranks in classic search results and is recognised as an authoritative source by generative AI systems.

Closely related to GEO is also the term Answer Engine Optimization. Both pursue the same goal: visibility in the direct answers of AI search systems.

An Overview of Our GEO Services

As a Generative Engine Optimisation agency, we offer a comprehensive service package tailored to the specific requirements of B2B companies.

1. GEO-Audit and Current State Analysis

Where does your company currently stand in the AI search landscape? Using specialised tools, we systematically analyse how often and in what context your brand appears in ChatGPT or Google SGE responses. This stocktake forms the basis for all further actions and shows you how you are positioned compared to the competition.

2. LLM.txt implementation

We have developed our own solution for the technical foundation of AI optimisation: a plugin for a structured LLM.txt file. Similar to robots.txt for search crawlers, LLM.txt communicates directly with AI systems. It defines which information about your company is relevant, how your expertise should be classified, and which content should be prioritised. This is how you secure a clear, measurable advantage over the competition that hasn't yet implemented LLM-specific optimisations.

3. Content Optimisation for Generative AI

Existing content is systematically revised and prepared for large language models. Texts must meet certain criteria for generative engines to classify content as citable. Therefore, we ensure that your content is regularly updated and made easier for AI to process.

4. AI Visibility Tracking

What isn't measured can't be optimised. With our tools, we continuously monitor how often and where your company is mentioned in AI-generated responses. You will receive regular reports with:

Number of mentions per AI platform (ChatGPT or Google Gemini, Perplexity, etc.)
Context analysis: In what context are you mentioned?
Competitive Analysis: How do you measure up against the competition?
Development over time: Is your visibility in the search engines growing?

5. Strategic AI SEO Consulting

The AI landscape is developing at breakneck speed. New models, altered algorithms, and changing user behaviour require continuous adaptation.

As part of our AI SEO consulting services, we will keep you updated on relevant developments – from Search Generative Experience to new answer engine formats – and proactively adapt your strategy.

GEO in Practice: Real Results

The theory is convincing – but what does Generative Engine Optimization look like in practice? Two examples show the potential of this still largely untapped channel.

MIKORAE-commerce orders directly via ChatGPT

The MIKORA Collagen Brand shows how the „Generative Engine Optimization“ (GEO) strategy can be successfully implemented in e-commerce.

Through targeted optimisation, MIKORA now appears in relevant ChatGPT responses on topics such as collagen supplements, skin health, and anti-ageing supplements.

Customers who ask for product recommendations via tools like ChatGPT become aware of MIKORA directly – and some order right away. An organic channel that most e-commerce brands are still completely neglecting is already generating real revenue here.

INVICTUS: B2B Leads through AI Visibility

What we recommend to our clients, we implement ourselves. Anyone asking ChatGPT for a lead generation agency in Germany today will find INVICTUS in the answers. The consequence of this is that we regularly receive qualified enquiries from decision-makers who have started their research in generative AI, without us having to invest in advertising budgets.

GEO allows us to be visible where potential customers start their research.

These examples illustrate: GEO is not a theoretical concept, but already delivers measurable results today. The advantage for early adopters: the competition has not yet got this channel on its radar in many cases.

Why GEO is becoming indispensable for B2B companies

At the first OpenAI Developer Conference in November 2023, Sam Altman publicly stated that ChatGPT has 100 million weekly active users. For your company, this specifically means:

Altered Customer JourneyThe classic route of a search query, clicking on multiple results, and making a decision is becoming shorter. Generative AI immediately provides a shortlist. Those who don't appear there won't be considered. To remain visible in this new search environment, companies must adapt their content strategy.
New authority signals: AI systems evaluate expertise differently from traditional search engines. Factual accuracy, citable sources, and semantic precision are gaining importance. You can only achieve greater visibility with content that meets these criteria.
First-Mover Advantage The GEO market is still young. Companies that invest in Generative Engine Optimization now will build an organic advantage that competitors will find difficult to catch up with later.

The INVICTUS Approach: GEO and SEO from a Single Source

As a GEO/SEO agency, we connect Classic Search Engine Optimisation with state-of-the-art AI optimisation. Our cross-media approach ensures your content is found everywhere – whether in Google search results, ChatGPT answers, or Perplexity searches.

With over 19 years of experience in B2B digital marketing and more than 100 successfully managed clients in the DACH region, we understand how complex products and services need to be communicated to convince both humans and machines.

Start now with GEO

The question is no longer whether Generative Engine Optimization will become relevant, but how quickly you will act. Let's analyse together how your company is currently positioned in AI search and what potential a systematic GEO strategy holds.