LEXICON» USP

USP (engl. unique selling proposition oder unique selling point) auch einzigartiges Verkaufsversprechen, meint das Alleinstellungsmerkmal bei der Positionierung eines Produktes oder einer Dienstleistung. Durch das einzigartige Nutzen des Angebots soll sich so vom Wettbewerb abgehoben und zum Kauf angeregt werden.

Interesting things from our blog

1 December 2025
Building a multilingual website is far more than a technical feature. For many organisations – especially in the education and healthcare sectors – it means genuine access, trust, and visibility. Our current case study with the Erste-Hilfe-Schule Berlin demonstrates the significant impact it can have, with a target audience consisting of professionals, parents, and caregivers from very diverse linguistic backgrounds.
1 July 2025
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
21 May 2025
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.