Create a multilingual website with a multisite approach and increase reach
Building a multilingual website is far more than a technical feature. For many organisations – especially in the education and healthcare sectors – it means genuine access, trust, and visibility. Our current case study with the Erste-Hilfe-Schule Berlin demonstrates the significant impact it can have, with a target audience consisting of professionals, parents, and caregivers from very diverse linguistic backgrounds.
Accessible websites and online shops: Mandatory from 29 June 2025 – act now to ensure legal compliance
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
Accessibility – What the new Accessibility Act means
Accessibility means reachability. This means that standard requirements are not sufficient; requirements relating to visual and hearing impairments, motor limitations, and older people must also be met.
Advertising effectiveness models as a basis for successful advertising measures
In marketing, it is important to have a good understanding of the message's impact on the target audience. Advertising impact models help to clarify the steps and effects of advertising, allowing for a closer examination of individual phases and stimuli.
Artificial Intelligence (AI) in Marketing – A Game Changer in B2B!
Seemingly indispensable since 2022 and scandalous in educational institutions – we're talking about ChatGPT.
This has skyrocketed since the end of 2022, and with it, the concept of AI (artificial intelligence). This is a technology that gives computers the ability to solve tasks, understand problems, and make decisions based on data and algorithms.
The future of performance marketing: predictions and upcoming trends
In an increasingly digitalised world, performance marketing is one of the crucial factors for a successful, contemporary marketing strategy. In this blog, we want to look at how this discipline will develop in the coming years and which trends are emerging – without the technical details.
Podcasting in customer retention – how B2B companies can gain loyal customers through podcasts
In a world where customer loyalty is becoming increasingly important, B2B podcasting is proving to be a powerful tool for attracting and retaining loyal customers. It enables your company to establish itself as a trusted source and expert, thereby creating the foundation for long-term customer relationships.
Influencer Marketing in B2B: How Influencers Impact Business Relationships
Influencer marketing in today's business world is no longer confined to the business-to-consumer (B2C) sector. It has now evolved into a fascinating and highly effective strategy within the business-to-business (B2B) segment. The power of opinion leaders and experts operating in the B2B world should by no means be underestimated.