The influence of AI search engines on our search behaviour and SEO
AI search engines will compete with Google, Yahoo, Bing, etc. for our search queries. AI-based search engines combine AI thinking with information on the web. This results in a search engine that can answer questions more specifically, with greater precision, and without lengthy research. In addition to the answer to the search query, there will also be a source citation, with links to the websites used to answer the question.
2025 Marketing Trends
2024 was marked by numerous developments and changes. While some trends were short-lived, others have become firmly established. Topics such as artificial intelligence, hyper-personalization, and automation will continue to gain importance in 2025 and likely beyond.
AI in target group analysis: precise insights and targeted communication
Successful marketing begins with a precise target group analysis – and Artificial Intelligence (AI) makes this analysis more effective than ever. Thanks to intelligent algorithms, companies can quickly evaluate data, gain deep insights, and create highly personalised content.
Artificial Intelligence (AI) in Marketing – A Game Changer in B2B!
Seemingly indispensable since 2022 and scandalous in educational institutions – we're talking about ChatGPT.
This has skyrocketed since the end of 2022, and with it, the concept of AI (artificial intelligence). This is a technology that gives computers the ability to solve tasks, understand problems, and make decisions based on data and algorithms.