Social Selling: How to use your online presence for lead generation and customer loyalty
In today's digital age, the way businesses interact with their customers has fundamentally changed. Social selling and a strong online presence have become crucial elements in generating leads, acquiring customers, and increasing brand awareness. In this article, we will explore how businesses can successfully employ these strategies to thrive in a competitive environment.
Artificial Intelligence (AI) in Marketing – A Game Changer in B2B!
Seemingly indispensable since 2022 and scandalous in educational institutions – we're talking about ChatGPT.
This has skyrocketed since the end of 2022, and with it, the concept of AI (artificial intelligence). This is a technology that gives computers the ability to solve tasks, understand problems, and make decisions based on data and algorithms.
Threads 2024 – hit or miss for businesses?
Since the end of 2023, a new social media platform has been gaining more and more users in Germany and Austria. This new social media platform opens up a new channel for entrepreneurs to advertise their company, products or services. But how worthwhile is it for your company to integrate Threads into your marketing strategy?
What is User Generated Content and how to make your marketing more authentic with it
In an increasingly digitalised world, the lines are blurring between companies that appear professional and trustworthy and those engaged in fraudulent activities. Gaining consumer trust is therefore becoming an ever-higher priority for businesses. The aim is to build a credible presence in a highly competitive business landscape.
An ideal tool for achieving your goals would be User Generated Content – UGC for short.
The future of performance marketing: predictions and upcoming trends
In an increasingly digitalised world, performance marketing is one of the crucial factors for a successful, contemporary marketing strategy. In this blog, we want to look at how this discipline will develop in the coming years and which trends are emerging – without the technical details.
Podcasting in customer retention – how B2B companies can gain loyal customers through podcasts
In a world where customer loyalty is becoming increasingly important, B2B podcasting is proving to be a powerful tool for attracting and retaining loyal customers. It enables your company to establish itself as a trusted source and expert, thereby creating the foundation for long-term customer relationships.
DKIM Mandate 2024: A Milestone in Digital Communication
The world of digital communication is in constant flux, and email security has become increasingly important in recent years. In particular, preventing spam, phishing attacks, and identity theft have become crucial challenges.
Misinformation and fake news: an enormous responsibility for social media platforms?
An increasingly large problem: misinformation online. Social media networks like Facebook, Twitter and Instagram are among the most successful communication tools ever. Accessible to almost everyone, they are an indispensable part of our everyday lives and represent the main hub for opinion-forming and information dissemination in the 21st century.
Undoubtedly, the platforms benefit from lively discussions on all sorts of topics, especially controversial ones.
But how dangerous can this desired exchange become when false information, hatred, and incitement take over the content and headlines?
Influencer Marketing in B2B: How Influencers Impact Business Relationships
Influencer marketing in today's business world is no longer confined to the business-to-consumer (B2C) sector. It has now evolved into a fascinating and highly effective strategy within the business-to-business (B2B) segment. The power of opinion leaders and experts operating in the B2B world should by no means be underestimated.
Greenwashing in Marketing: 6 Tips on How to Distinguish Genuine Sustainability from Empty Promises
In today's world, environmental awareness and associated sustainability are increasingly at the forefront of people's minds. Companies are noticing this shift in customer priorities and are trying to give themselves a green image. However, what a seal or a company promises per se is not always what is actually contained within. This phenomenon is referred to as „greenwashing“.