Social Media Tools in Review 2023: Which tool impresses?
In an era where social media has an ever-increasing influence on our daily lives, it is crucial to find the right tools to make the most of the opportunities. At the level of social media management, there are now numerous options, which increases the embarrassment of riches.
Social Media Management Tools – what is now possible?
The use of social media is revolutionising the way businesses and consumers communicate with each other. Platforms such as Instagram, Twitter and Facebook enable companies to build personal relationships with customers, which guarantee positive customer experiences.
How ChatGPT is revolutionising marketing
Chatbots and AI technologies have become indispensable in today's marketing landscape. They enable companies to reach their customers in a more personalised, efficient way and thus increase lead generation.
What does Employer Branding mean and why is it more than just a logo
A company or brand can easily be defined by its logo or other visual identity. However, nowadays, companies must go much further than that if they want to make a positive impression on their stakeholders.
Using Twitch for employer branding in B2B
With over 30 million daily active users, twitch is one of the largest streaming platforms in the world. This makes twitch a platform with a reach that many other platform operators can only dream of.
SEO Strategy – In a Few Steps to Higher Visibility on Google
„Bake SEO into the product“ is more than just a catchy slogan. To rank at the top of Google with your content, you first need a well-thought-out SEO strategy. A successful SEO strategy should be integrated into every marketing concept from the outset.
TikTok on the rise - new features and advertising opportunities
Since 2018, the number of users on the social media platform has grown enormously, most recently rising to 1 billion active users worldwide. App Annie now predicts that TikTok could already have 1.5 billion users worldwide in 2022.
Matomo vs Google Analytics 4: Which Tool is Right for Your Business?
Analysing websites, tracking user behaviour and making actions taken visible - proper analysis has proven to be the basis for successful online marketing, as it is important to implement the growth plan in accordance with the previously collected data.
Gendering and SEO: Google - a misogynistic search engine?
Gendering is the application of gender-neutral or gender-equitable language. This means using language that does not rely on the generic masculine, thereby addressing all groups of people.
The 5 most important social media trends for 2022
Now that we are two months into 2022, it is possible to analyse which social media trends are emerging compared to the previous year. However, attempting to predict the social media world is a challenging task due to the constant evolution of platforms and the speed of the industry.