Top 5 Chatbot Solutions: The Future of Customer Communication and Why You Should Invest Now.
More and more companies are using chatbots in their marketing. Through the use of AI and continuous development, repeatable dialogues can be automated. This allows valuable employee resources to be saved while still delivering added value to the customer, as customer communication is costly and time-consuming. This not only reduces your costs but also simultaneously increases your customer and employee satisfaction.
Generating leads in B2B with Marketing Automation
More efficiency, more impact through automated communication. What does marketing and social sales automation make possible? Win and retain customers through automated and personalised processes. Generate digital touchpoints along your customers' customer journey.
Xing, LinkedIn, Twitter and Co. – Why social media is so important for B2B and what the benefits are?
Social media has long been used beyond the B2C sector. Nowadays, no company can afford to ignore social networks – especially not in B2B. Decision-makers are real people who use social media for information and communication. Xing, LinkedIn, and Twitter hold enormous potential for customer engagement, lead generation, employer branding, and, not least, for networking.
Staufenbiel Recruiting Trends 2017
In the 2017 Staufenbiel study, HR departments in 297 companies were surveyed about emerging trends in recruiting processes, the shortage of skilled workers, and employer branding. With ongoing digitalisation, processes and the expectations of potential applicants are changing. In terms of potential employees, their demands on the world of work have shifted. The market must therefore react and adapt its corporate values and benefits in order to secure the best talent.
B2B Marketing Trends 2018
B2B marketing is becoming more complex year on year. Communication via digital channels has been established in business customer communications for years, and the distribution of content via social channels opens up ever-greater, measurable opportunities. Current figures confirm that B2B websites achieve more than a third more traffic via social media compared to B2C sites. Marketers are no longer just focusing on new and existing customers; alongside media relations, new multipliers are also becoming more important in the B2B environment.
Social Media Marketing in B2B Companies – Opportunity and Challenge
Social media marketing is an essential part of corporate communications today and is crucial for lead generation. This offers several opportunities for the B2B sector to use social media effectively for customer acquisition. On the one hand, brand awareness and the associated image can be increased, and on the other hand, new target groups can be addressed and stronger customer loyalty achieved – particularly on mobile devices.
DU or SIE – Which form of address is used on social networks?
There is still uncertainty about how to address your readers on (social) media: some prefer to use the formal "Sie" on all channels, while others use the informal "du" across platforms. But what is now correct? And what is definitely inappropriate? The fact is, there is no right or wrong. However, the form of address should be maintained consistently on each platform, and a mix should absolutely be avoided. We recommend the following form of address to our clients:
6 tips for successful B2B content marketing
In our first part, you learned that B2B content marketing is a promising strategy to increase your company's awareness in the long term. But you don't know how to approach the topic now? Then pay attention: With our 6 tips for successful B2B content marketing, you'll learn how to guarantee you reach your target audience.
E-mail Marketing: What is allowed, what is punishable?
In the business world, B2B companies can utilise a massive range of communication channels. The consistent integration of online and offline channels is crucial for successful cross-channel marketing. There are plenty of tips for successfully implementing such strategies. However, it is often forgotten that advertisers do not operate in a legal vacuum when it comes to online marketing.
Successfully entering a new market
Why do companies act internationally? And how do they do it? Cross-border activities are a necessity for many companies today in order to achieve their growth targets or to secure their competitiveness and sustainable existence in the market. For these reasons, there are various, promising expansion strategies. For over 20 years, we have been supporting German and foreign companies in entering the DACH region market, and for this reason, on 10.05.2016, we were invited by the Berlin University of Applied Sciences (HTW Berlin) to conduct a practical workshop for and with students who have potential interest in founding a company.