LinkedIn Ad Formats: B2B Lead Generation 2021
LinkedIn ad formats offer the best way to target decision-makers on a professional level and are particularly suitable for B2B companies. The advantages, current figures and trends in B2B social media summarised.
Privacy Shield struck down – companies must act immediately
The „Privacy Shield“ data protection agreement between the EU and the USA ceased to be valid on 16th July 2020. The level of data protection in the USA is not sufficient according to EU standards, according to the European Court of Justice (ECJ).
TIKTOK Marketing Strategy: Complete Guide 2021
With 800 million monthly active users, TikTok has become one of the big players in social media platforms.
CLUBHOUSE for B2B Marketing 2021
You can't get around the new platform „Clubhouse“ at the moment. The platform is also attracting attention in the marketing world.
13 B2B Lead Generation Strategies: The Ultimate Guide 2021
You want to increase your sales, but you're missing leads?
Then pay close attention, as we present you with 13 lead generation measures that will help you achieve long-term success. It's best to save this page directly.
B2B Content Marketing Agency: Complete Guide 2021
So you're thinking about hiring a B2B content marketing agency.
But before you do that, you should prepare yourself.
Legal notice obligations on social media – who it applies to and what to consider
It is known that according to §5 of the Telemediengesetz (TMG), an imprint requirement exists for websites. However, not only websites require an imprint, but also all social media channels. We will show you how the imprint can be integrated, what it should contain, and what consequences threaten if it is not complied with.
B2B Agency: Complete Guide 2021
Perhaps you recognise the scenario: you send out press releases for your company monthly, but in 90% of cases, they are ignored.
SEO Tips: 10 Must-Dos for an Optimised Website
What exactly is SEO? SEO stands for Search Engine Optimization. Since Google is the market-leading search engine, it generally concerns optimising a website's ranking on this platform. SEO is a sub-discipline of SEM (Search Engine Marketing); another sub-discipline is Search Engine Advertising (SEA). SEA is clearly distinct from SEO. With SEA, advertisers are shown adverts (e.g. Google Ads) to users. For every click, the advertiser pays a pre-determined price to Google. This is why we also talk about paid and organic search results. Organic search results are determined by the Google algorithm. The page that best matches the search terms is ranked highest.
Location-Based Marketing – Optimise Store Openings in 3 Steps
By now, almost all shops and retail outlets are allowed to reopen under certain conditions. It is precisely there that the problem lies for the consumer: where can they get information about the conditions under which a restaurant, shop, hairdresser, etc. has opened? Optimise store openings in 3 steps