Influencer Marketing in B2B: How Influencers Impact Business Relationships
Influencer marketing in today's business world is no longer confined to the business-to-consumer (B2C) sector. It has now evolved into a fascinating and highly effective strategy within the business-to-business (B2B) segment. The power of opinion leaders and experts operating in the B2B world should by no means be underestimated.
Social Media Management Tools – what is now possible?
The use of social media is revolutionising the way businesses and consumers communicate with each other. Platforms such as Instagram, Twitter and Facebook enable companies to build personal relationships with customers, which guarantee positive customer experiences.
TikTok on the rise - new features and advertising opportunities
Since 2018, the number of users on the social media platform has grown enormously, most recently rising to 1 billion active users worldwide. App Annie now predicts that TikTok could already have 1.5 billion users worldwide in 2022.
The 5 most important social media trends for 2022
Now that we are two months into 2022, it is possible to analyse which social media trends are emerging compared to the previous year. However, attempting to predict the social media world is a challenging task due to the constant evolution of platforms and the speed of the industry.
LinkedIn Ad Formats: B2B Lead Generation 2021
LinkedIn ad formats offer the best way to target decision-makers on a professional level and are particularly suitable for B2B companies. The advantages, current figures and trends in B2B social media summarised.
TIKTOK Marketing Strategy: Complete Guide 2021
With 800 million monthly active users, TikTok has become one of the big players in social media platforms.
CLUBHOUSE for B2B Marketing 2021
You can't get around the new platform „Clubhouse“ at the moment. The platform is also attracting attention in the marketing world.
13 B2B Lead Generation Strategies: The Ultimate Guide 2021
You want to increase your sales, but you're missing leads?
Then pay close attention, as we present you with 13 lead generation measures that will help you achieve long-term success. It's best to save this page directly.
Legal notice obligations on social media – who it applies to and what to consider
It is known that according to §5 of the Telemediengesetz (TMG), an imprint requirement exists for websites. However, not only websites require an imprint, but also all social media channels. We will show you how the imprint can be integrated, what it should contain, and what consequences threaten if it is not complied with.